This poster design project focuses on creating a visually striking yet minimalistic composition that effectively conveys key information. It emphasizes clean typography, balanced layouts, and strategic color use to enhance readability and engagement.
The Challenge
A cluttered poster loses impact. The challenge was to create a design that grabs attention while keeping the message clear and easy to read. Minimalism, strong typography, and a well-structured layout were key to achieving this balance.
The Solution
The design focused on minimalism for clarity, using bold typography for readability and a limited color palette for emphasis. A structured visual hierarchy guided the viewer’s eye, making key information easy to grasp at a glance.
Key outcomes
The final design balanced simplicity with impact. Minimalism enhanced readability, while strategic typography and color guided attention. A strong hierarchy ensured clear communication with a visually compelling presence.
